In 2016, after three years of writing reviews, I entered phase two of my Yelp career: I created a business page for my custom cake and dessert company, Lena’s Lunchbox. But I never wrote one-star reviews with the intent of being constructive I wrote them to exert agency. As an aspiring food journalist, I used the platform to exercise my youthful writing chops-the lobster tail pastry at Carlo’s Bakery wasn’t “good,” it was “a blissful eruption of cold crème pâtissière”-and as a way to get published. While my subsequent reviews weren’t nearly as cruel, they were rarely for the benefit of anyone but myself. “I left wishing that one of Pizzeria Toro’s fires had traveled a bit farther to the left.”įour Yelpers voted the review as “Funny,” pushing it near the top of the bakery’s “Recommended Reviews” section. “Come here if you’re looking for a dry, disappointing end to your night,” it read. It was for The Cupcake Bar-a bakery that stood in the center of downtown Durham before closing in 2018-and it was scathing. I published my first review when I was fourteen. I started near the top, as a reviewer, and worked my way to the bottom. I’ve frequented three of Yelp’s five factions. Owners cannot opt-out of either Google or Yelp listings. If you Google a restaurant’s name, the restaurant’s Yelp page will likely be sequenced above its actual website.
Since the onset of the pandemic, consumers have been interacting with reviews-searching, reading, and applying filters- at a rate 50 percent higher than they were pre-COVID. These days, online reviews loom larger than ever. Eighty-six percent of Americans consult online reviews before selecting a local business, and about 48 percent of people won’t consider patronizing a business with fewer than four stars. Studies show that a one-star increase in a Yelp rating generally leads to a 5 to 9 percent increase in revenue. The best of INDY Week’s fiercely independent journalism about the Triangle delivered straight to your inbox.īoth Yelp and Google reviews are hugely influential on the well-being of small businesses.
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